Ensure the Success of the Digital Transformation of your Organization with these 8 Key Factors. Establish a new perspective for your business and race ahead.
Customers today want a consistent experience when dealing with organizations. It doesn’t matter which channel they use – online or offline: they want a unified experience. Sadly, organizations often deliver a disconnected experience, making their customers feel disengaged.
It’s no surprise that a recent study revealed the following:
This entirely means that organizations who continue with business, as usual, are on the verge of losing out. To stand out in the hyper-competitive market space and to deliver customer expectations efficiently, organizations have to embrace digital transformation.
The Challenges of Digital Transformation
Any transformation is hard, and digital transformations are no exception. Studies by McKinsey reveal that less than 30% of companies experience a successful digital conversion. Moreover, a mere 16% of respondents state that digital transformations helped them improve performance. Additionally, 7% of respondents indicate that while digital transformations improved performance, they were not able to sustain the improvements in the long term.
Critical Factors for a Successful and Sustainable Digital Transformation
Taking a “technology-first” approach to digital transformation is NOT the right recipe for success. Instead, businesses should focus on digital transformation with a customer-centric goal in mind. We present a few key factors that help you achieve digital transformation in the best possible way.
Digital Transformation Is More than Technology Revamping
Digital transformation is an all-around transformation of your business, gearing it to meet the present and future demands. When planning your digital transformation strategy, keep these crucial factors in mind and help your organization handle it successfully and sustainably.
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Hortense de la Boutetière, 2018, Unlocking success in digital transformations, Retrieved from: https://www.mckinsey.com/business-functions/organization/our-insights/unlocking-success-in-digital-transformations
Walker, 2017, CUSTOMERS 2020: A PROGRESS REPORT, Retrieved from: https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers-2020-a-progress-report
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